“The one who falls and gets up is stronger than the one who never tried. Do not fear failure but rather fear not trying.”
― Roy T. Bennett
In the 2nd post in this series I gave you an example of the Dollar Shave Club commercial.
That commercial launched a multi-million […]
The ladder of success is best climbed by stepping on the rungs of opportunity.
– Ayn Rand
Last time I introduced you to three greek words: ETHOS, PATHOS and LOGOS.
Pathos is the key to inspiring your customers to move to action – to buy from you.
There are two primary […]
“Life’s most persistent and urgent question is, ‘What are you doing for others?’” -Martin Luther King, Jr.
In the last post I said I would show you how money is made on demand.
Just be aware I’m going to throw three greek words at you 😉
Those three words are:
ETHOS PATHOS LOGOS
“The way to get started is to quit talking and begin doing.” – Walt Disney
This isn’t the usual kind of post I write. It’s kind of personal.
I’m going to give you something really valuable in this email series but you’re going to have to work at it to grasp its significance. […]
In the last lesson we talked about the importance of leadership in marketing.
Let’s take a closer look at what that means when you’re communicating to your prospects and customers through ads, letters and other marketing collateral.
Magazine ads lose effectiveness after 90 days and the average person forgets 80 per cent of what […]
In the last Lesson we talked briefly about influence, our attitude and how it could be used to sell more.
Friend, it’s very important to understand this point:
When you have your own business you must lead your customers to make a buying decision.
You must assume the role of a leader and use the […]
For most of us, coming up with a creative idea is a painstaking process.
I know I get my best ideas while doing something completely unrelated to my business such as walking, gardening or playing golf. But it’s not always reliable.
The ability to think in practical but creative and original ways is available to […]
Thank you again for taking this online training and mentoring program!
I want you to know that the information contained in these mentoring sessions is information I have never revealed anywhere else. You are not getting my second-best or left-over material here, you are getting the ‘real deal’, my tried, tested and proven strategies […]